Email marketing is one of the most effective ways to nurture leads, boost conversions, and grow an audience. While MailerLite is a well-known platform, businesses often look for MailerLite alternatives that offer better automation, integrations, and scalability. Whether you’re seeking advanced analytics, CRM capabilities, or a more intuitive interface, there are several MailerLite alternatives to consider.
In fact, email marketing delivers an average ROI of $42 for every $1 spent, making it an essential tool for businesses of all sizes. Finding the right MailerLite alternatives can significantly impact engagement, lead nurturing, and customer retention. In this guide, we explore the best MailerLite alternatives, their features, pricing, and the advantages they bring to your email marketing strategy.
What Are the Best MailerLite Alternatives?
While MailerLite offers a solid email marketing experience, some businesses require more advanced automation, A/B testing, CRM capabilities, or better integrations. The following MailerLite alternatives provide excellent features tailored to different business needs, from startups to large enterprises.
Top Rated MailerLite Alternatives – Comparison Table
To help you compare the best MailerLite alternatives, we’ve rated them based on features, automation, ease of use from platforms like Trustpilot, G2, and Reddit.
| MailerLite Alternatives | Best For | Automation Features | Ease of Use | Pricing (Starting) |
| GetResponse | All-in-one-marketing |  | | $19/month |
| ActiveCampaign | Advanced automation & CRM | | | $15/month |
| Moosend | Budget-friendly automation | | | $9/month |
| AWeber | Small businesses & bloggers | | | $15/month |
1. GetResponse
GetResponse is one of the best MailerLite alternatives that offers advanced automation, AI-driven segmentation, and predictive analytics. It features a drag-and-drop email builder, customizable workflows, and smart automation to optimize engagement. Businesses can leverage its AI-powered tools to enhance open rates and conversions. With seamless e-commerce integrations, it’s ideal for online stores. Additional features like webinars, landing pages, and conversion funnels make it a complete marketing solution. While it has a slight learning curve, its robust toolset makes it a strong choice for businesses looking to scale their email marketing efforts effectively..
Key Features:
- AI-powered automation workflows
- Pre-built email templates & landing pages
- Advanced segmentation for targeted campaigns
- Web push notifications & SMS marketing
Pros:
- Strong automation and AI-powered tools
- High deliverability rates
- Seamless integrations with e-commerce platforms
Cons:
- Can be overwhelming for beginners
- Higher pricing for advanced features
Pricing:
- Starts at $19/month
- 30-day free trial
2. ActiveCampaign
It is one of the best MailerLite alternatives for businesses that need advanced automation and CRM integration. It goes beyond basic email marketing by offering AI-driven workflows, predictive sending, and in-depth customer segmentation. The platform allows businesses to create personalized email sequences based on user behavior, ensuring higher engagement and conversions. Its built-in sales automation and lead scoring make it a great choice for those looking to streamline both marketing and sales efforts. While it has a learning curve, its powerful automation features make it an excellent solution for businesses focused on growth and customer retention.
Key Features:
- Advanced CRM with automation sequences
- Predictive sending & AI-driven automation
- SMS marketing & site tracking
- Drag-and-drop email builder
Pros:
- Industry-leading automation and segmentation
- AI-powered predictive sending
- Seamless CRM and sales integration
Cons:
- Steep learning curve for new users
- Higher pricing for full automation suite
Pricing:
- Starts at $15/month
- 14-day free trial
3. Moosend
Moosend is one of the most affordable MailerLite alternatives, offering powerful automation and an easy-to-use interface. It features a drag-and-drop email editor, real-time analytics, and AI-driven workflows that help businesses personalize campaigns efficiently. With advanced segmentation, users can target specific audiences based on behavior and engagement. Moosend also provides lead scoring and A/B testing to optimize performance. Its budget-friendly pricing makes it ideal for startups and small businesses looking for robust email marketing tools without high costs. While it has fewer integrations than some competitors, its automation and affordability make it a strong alternative to MailerLite.
Key Features:
- Drag-and-drop email editor
- Real-time analytics & reporting
- AI-powered automation workflows
- Lead scoring & segmentation
Pros:
- Cost-effective pricing
- User-friendly interface
- Free plan available
Cons:
- Limited integrations compared to other platforms
- Fewer pre-built templates
Pricing:
- Starts at $9/month
- 30-day free trial
4. AWeber
AWeber is one of the most reliable MailerLite alternatives, designed for small businesses, bloggers, and entrepreneurs. It offers an intuitive drag-and-drop email builder, customizable templates, and automation features to streamline campaigns. With list segmentation, autoresponders, and A/B testing, users can optimize engagement and conversions. AWeber also includes built-in landing pages, e-commerce integrations, and AI-powered design assistance. While it may not have the most advanced automation tools, its strong deliverability rates, affordable pricing, and excellent customer support make it a solid choice for businesses looking for an easy-to-use MailerLite alternative.
Key Features:
- Create visually appealing emails using an intuitive editor with access to a vast library of over 700 customizable templates.
- Set up automated email sequences to nurture leads and maintain consistent communication with subscribers.
- Design responsive landing pages to capture leads, complete with customizable templates and SEO options.
- Organize subscribers efficiently with tagging and segmentation to deliver targeted content.
- Connect seamlessly with over 750 third-party applications, including popular platforms like Shopify, WordPress, and Canva.
Pros:
- Ideal for beginners, offering an easy-to-navigate platform with a straightforward setup process.
- Access to a wide variety of professionally designed email and landing page templates.
- Provides 24/7 live chat and email support, ensuring assistance is readily available.
- AWeber offers a free plan supporting up to 500 subscribers, suitable for small businesses and startups.
Cons:
- Costs can escalate with the growth of subscriber lists, as pricing is based on the number of subscribers, including unsubscribed contacts.
- Compared to competitors, AWeber’s automation capabilities are relatively basic, lacking complex triggers and workflows.
- While templates are plentiful, customization options may be limited for users seeking extensive design flexibility.
Pricing:
- Starts at $15/month
- Unlimited trial with fewer features
5. ConvertKit
ConvertKit is one of the most reliable MailerLite alternatives, designed specifically for creators, bloggers, podcasters, and online course instructors. It stands out for its simplicity, automation, and audience engagement tools. With a user-friendly interface, ConvertKit allows users to build highly personalized email sequences, segment subscribers, and automate workflows effortlessly. Its landing page builder, customizable sign-up forms, and built-in monetization features make it ideal for content-driven businesses. While it lacks some advanced e-commerce integrations, its creator-focused approach and automation flexibility make it one of the best MailerLite alternatives for growing and nurturing an engaged audience.
Key Features:
- Design complex email sequences with an intuitive visual workflow editor, allowing for personalized subscriber experiences.
- Organize your audience based on their interests and behaviors to send targeted content.
- Create customizable landing pages and forms to capture leads without needing a separate website.
- Sell digital products and subscriptions directly through ConvertKit, streamlining the sales process.
Pros:
- Designed with creators in mind, making it easy to navigate and set up campaigns.
- Offers powerful automation capabilities without the complexity found in some other platforms.
- Facilitates direct sales of digital products, eliminating the need for third-party tools.
Cons:
- Compared to competitors, ConvertKit offers fewer email templates, which may require users to create designs from scratch.
- Advanced features are available only in higher-priced plans, which might be a consideration for budget-conscious users.
6. HubSpot
HubSpot is a comprehensive CRM platform that offers a suite of tools, including email marketing, sales automation, customer service, and content management. Designed to help businesses of all sizes grow, it provides integrated solutions that streamline marketing and enhance customer relationships. With powerful automation, AI-driven analytics, and seamless CRM integration, HubSpot enables businesses to create highly personalized email campaigns and track customer interactions effortlessly. Its drag-and-drop email builder, advanced segmentation, and A/B testing ensure optimized engagement. Though pricing is higher than some competitors, its all-in-one marketing and sales platform makes it one of the best MailerLite alternatives for scalability and business growth.
Key Features:
- Create, personalize, and optimize marketing emails without designers or IT support.
- Access detailed information about your contacts and their interactions with your business, enabling personalized communication.
- Automate your marketing efforts to nurture leads and save time.
- Gain insights into your email performance with built-in analytics, helping you make data-driven decisions.
Pros:
- Combines various marketing and CRM tools, reducing the need for multiple software solutions.
- Offers a range of features suitable for small businesses to large enterprises.
- Provides a wealth of educational content, including blogs, courses, and tutorials.
Cons:
- Comprehensive features come at a higher price point, which may be a consideration for smaller businesses.
- The wide array of tools and features can be overwhelming for new users.
7. Omnisend
Omnisend is one of the top MailerLite alternatives, specifically designed for e-commerce businesses that need powerful email and SMS marketing automation. It offers seamless integration with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms, making it ideal for online retailers. With features like pre-built automation workflows, audience segmentation, and personalized messaging, Omnisend helps businesses drive sales and customer engagement. Its multi-channel marketing, including SMS, email, and push notifications, ensures better reach and conversion rates. While pricing is slightly higher for full-feature access, its e-commerce-focused automation makes it one of the best MailerLite alternatives for online stores.
Key Features:
- Pre-built automation workflows for e-commerce
- Email, SMS, and push notification marketing
- Advanced audience segmentation & personalization
- A/B testing and campaign performance tracking
Pros:
- Excellent e-commerce integrations
- Easy-to-use automation and segmentation
- Includes SMS and push notifications
Cons:
- Slightly higher pricing for full feature access
- Limited free plan
8. Brevo
Brevo is an all-in-one MailerLite alternative that provides email, SMS, and chat marketing tools, catering to businesses of all sizes. Known for its scalability and flexible pricing, it’s a great choice for growing businesses looking for cost-effective marketing solutions. With automation workflows, transactional emails, and AI-driven personalization, Brevo helps businesses engage customers effectively. Its CRM integration, detailed analytics, and multi-channel marketing capabilities enhance campaign performance. While its automation features are not as advanced as some competitors, its affordable pricing and data privacy compliance make it one of the best MailerLite alternatives for businesses prioritizing scalability and security.
Key Features:
- Email & SMS marketing automation
- Transactional email & CRM integration
- AI-powered email personalization
- Real-time analytics & reporting
Pros:
- Flexible pricing with a free plan available
- Strong focus on data privacy & compliance
- SMS and transactional email capabilities
Cons:
- Limited automation compared to premium competitors
- Customer support response times can vary
Conclusion
Finding the right MailerLite alternative depends on your business size, marketing goals, and budget. If you need advanced automation and AI-driven features, GetResponse and ActiveCampaign are excellent choices. If you’re looking for a budget-friendly yet powerful alternative, Moosend offers great value.
For businesses requiring CRM integration, HubSpot provides an all-in-one marketing solution. Meanwhile, Omnisend is perfect for e-commerce brands looking for seamless email and SMS marketing.
If you’re also exploring AI-driven content creation, check out our Best AI Humanizer to refine AI-generated emails for a more natural and engaging tone. Additionally, businesses looking to enhance their video marketing strategy can explore our Best AI Video Generator for top AI tools to create compelling video content.
Ultimately, the right MailerLite alternative will help you scale your email marketing campaigns, boost engagement, and increase conversions. Explore the platforms listed above and find the perfect fit for your marketing strategy today!